Researchers at Northeastern University, in collaboration with Consumer Reports, evaluated how much modern cars spy in their drivers:

The new Northeastern study shows, for the first time, data flowing among the vehicles, the vehicle apps you download when you buy your car, and third-party companies, documenting exactly what kind of data gets siphoned from our vehicles and which companies are receiving that information.

Basically, your car’s manufacturer has you under constant surveillance, and they use that data against you.

The companies on the receiving end of your data, our investigation has found, include car insurers and lenders that are partners in “telematics data exchanges,” which compile driving data on millions of drivers, thousands of data brokers that create personalized risk scores, companies selling infotainment and WiFi hotspot products, and even local and state government agencies working on planning, traffic, and safety initiatives.

Nearly every automaker sent data to outside companies.

Even more troubling, almost a quarter of the vehicle apps were found to be sending out personally identifiable information, including vehicle owners’ names, vehicle identification numbers (VINs), and precise geographic locations. That information can make it easy for companies to link driving behavior to personal data profiles created by data brokers and marketers. Such profiles are routinely sold to banks, insurers, pharmaceutical companies, lenders, and retailers, who can use it for personalized loan terms and filtered bank and insurance offers, a CR and CalMatters investigation found.

Remember the adage “If you’re not the customer, then you’re the product”? (The sentiment is older than you think.) Turns out that with modern internet-connected everything, you’re the product even if you are the customer.