Some sites, including Facebook, add parameters to the web address for tracking purposes. These parameters have no functionality that is relevant to the user, but sites rely on them to track users across pages and properties.

Mozilla introduced support for URL stripping in Firefox 102, which it launched in June 2022. Firefox removes tracking parameters from web addresses automatically, but only in private browsing mode or when the browser’s Tracking Protection feature is set to strict. Firefox users may enable URL stripping in all Firefox modes, but this requires manual configuration. Brave Browser strips known tracking parameters from web addresses as well.

Facebook has responded by encrypting the entire URL into a single ciphertext blob.

Since it is no longer possible to identify the tracking part of the web address, it is no longer possible to remove it from the address automatically. In other words: Facebook has the upper hand in regards to URL-based tracking at the time, and there is little that can be done about it short of finding a way to decrypt the information.