GJD, an AVA group company and provider of perimeter protection and illumination solutions, has announced Ben Lea as its new regional sales manager for North England, Ireland, and Scotland.

Lea will be the key account manager for these areas and will support the company’s distributors, installers, and partners.

He will be responsible for contributing to GJD’s overall success and developing the company’s customer base in the UK.

Lea previously working as a sales engineer for one of the largest security distributors in the industry.

He has also worked in the security installation sector, helping customers design solutions from initial concept to completion.

Ana Maria Sagra-Smith, GJD’s Sales and Marketing Director, said: “We are pleased to announce the appointment of Ben within the UK sales team.

“Ben is well suited for this role, and I am confident that his wealth of sales management experience and valuable technical knowledge of the GJD product range will provide our distributors, installers and partners with the outstanding service and support that they deserve.

Lea said: “I’m excited to join GJD, a company with a long history of British manufacturing. I look forward to meeting my customers and providing perimeter protection solutions that best fit individual project requirements.”

GJD has been providing detection and intelligent deterrent solutions for the global security market for four decades.

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Products in the GJD range identify genuine threats and create alerts when an intruder crosses the boundary, rather than when it is too late, and they are already inside the premises.