HikCentral Professional is an integrated on-premises video management software from Hikvision, designed to meet versatile security challenges on one intuitive platform. Tommy Zhang, VMS Product Manager explains how the latest 2.4 version works.
We launch two major updates every year. In the latest 2.4 version, we have not only included additional functionalities, but have also made improvements to the system’s ease of use for end users. This new version highlights six major improvements: usability, visualisation, professional applications, compatibility, flexibility, and system enhancements. More detailed information about the most significant and beneficial applications introduced in this version will follow below.
Instead of using an E-map with all the cameras plotted on it, you can use a live stream from one of our Panoramic/PanoVu/TandemVu cameras to view a large area, such as a city centre, with other cameras superimposed on the image. From this screen, you can control, select, and view panoramic and PTZ channels.
For instance, as demonstrated in the picture below, if you use a TandemVu camera, you can simply draw a box around the area of interest – such as people or vehicles – and the PTZ channel will zoom in and, if set up correctly, begin tracking the object. You can bring up additional panoramic cameras in a list to view different parts of the city centre. Across one scene, multiple different cameras are plotted, allowing for real-time live viewing and alert management via the screen.
I am certain you’ll appreciate how powerful this solution is for live tracking vast areas. Imagine it’s akin to a scene from Tom Cruise’s movie, ‘Minority Report,’ where he searches for someone on a large, see-through touchscreen video wall, zooming in and out of an expansive scene.
This is a digital dashboard complete with dynamic graphics, offering a more visually engaging way to navigate through the menus. It’s another method for simplifying the operation of such a powerful VMS system. For instance, you can view real-time vehicle parking space statistics, visitor statistics, and alarm security panel overviews.
Retail clients represent a large market for CCTV. By using our fisheye cameras, you can produce a comprehensive global heat map of an entire store layout. For example, it could reveal where customers go after they enter the store, the busiest and quietest areas, and how much time they spend in specific sections. This data could help measure the success of ongoing promotions or experiments with merchandising, such as placing higher-priced items in busy areas to monitor if dwell time decreases in those spots.
Moreover, the data collected is not limited just for people counting. By using our 7 line cameras, you can link EPOS transaction data with the number of customers entering the store each day. This can provide insights into how many customers merely browsed versus those who actually made purchases. Additionally, demographic data such as age and gender can also be collected, providing retailers with even more valuable insights.
Our queue management cameras allow retail clients to monitor queue lengths and service speed, enabling them to take proactive action to improve customer experience when queues become too long or slow.”
To enhance and simplify the setup process, we now provide options to select “Retail”, ensuring that all reports are relevant to retail operations, or “Public Mode”, which provides all various reports as previous version.
The most significant update for this module is the enhancement of the data dashboard. Users can visualise various data such as people counting, queue analysis, and heat maps, even across different floors. Retail clients often operate with limited budgets, and we can offer them valuable analytical data to help reduce their stock shrinkage and analyse customer behaviours.
This data can aid in improving customer service or increasing sales, potentially freeing up budgets from other departments. For regional store managers, HikCentral allows data to be auto-generated and emailed as a CSV file, eliminating the need to reach out to each individual store. From this file, they can analyse each store and compare it with others. Additionally, they have the ability to generate their own dashboard, displaying multiple stores for a quick view and more detailed comparisons.
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