The Safety & Security Event Series has announced record-breaking attendance for its sold out fifth edition at the NEC in Birmingham from 30 April – 2 May 2024.

With over 42,800sqm of exhibition space, the event drew an impressive 49,576 professionals from diverse sectors, eager to explore the latest products and solutions from 1076 exhibitors.

Exceeding expectations

“We are delighted to cement The Safety & Security Event Series as Europe’s No1 event for the protection of people, places and assets at its natural home in the heart of the UK, the NEC Birmingham,” said Tristan Norman, Event Group Director.

“The 2024 edition has well and truly has exceeded all expectations.

“The turnout has been phenomenal, and the conversations onsite from exhibitors, partners and visitors have been overwhelmingly positive.

“We extend our thanks for their support and take great pride in sharing their the successes at the show.

“It is great to produce a series of events the industry truly deserves and enjoys.”

Beyond the boundaries of Birmingham UK, the success of the event series made waves internationally with the launch of Nineteen Group’s Singapore office and the expansion of the series to Marina Bay Sands, Singapore, in collaboration with the Singapore Tourism Board.

This strategic expansion underscores the series’ growing influence and commitment to fostering global partnerships in the safety and security sector.

Expansion for 2025

According to the Safety & Security Event Series, feedback from participants echoed the sentiment of triumph, with an impressive onsite rebooking rate of 97% and a retention rate of 87% of exhibitors.

Looking ahead to the next edition scheduled for 8-10 April 2025, organisers anticipate continued growth and innovation, with plans to expand into an additional hall to accommodate escalating demand.

Industry professionals can look forward to their annual event as the must-go event to demonstrate growth, development and innovation.

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