ASSA ABLOY has promoted Jacques Vermeulen to the position of National Accounts Manager for the newly established Locksmiths UKI – Commercial Group.

ASSA ABLOY says this new appointment underscores its commitment to enhancing service delivery and strengthening relationships with auto-locking customers, lock wholesalers and national accounts across the United Kingdom and Ireland.

Vermeulen brings over eight years of experience, having worked with Mul-T-Lock, part of the ASSA ABLOY Group, as a Regional Sales Manager, developing a deep understanding of the locksmith industry, which he can bring to the new division.

Consistent exceptional support

“I am honoured to take on this new role and excited about the opportunities it presents,” said Vermeulen.

“I look forward to continuing to work closely with our national locksmith partners, whilst ensuring we can provide innovative solutions and consistent exceptional support.”

ASSA ABLOY made the strategic decision to create the Locksmiths UKI – Commercial Group to cater to the specific requirements of locksmiths and their customers.

Headed by Nigel Taylor, it will focus on delivering tailored security solutions, fostering strong partnerships and supporting industry success.

In his new role, Vermeulen will be responsible for overseeing locksmith wholesalers, vehicle security and key national accounts, driving growth and ensuring exceptional service standards for ASSA ABLOY commercial locksmith partners.

The ideal candidate

“Jacques’s promotion is a testament to his dedication, leadership and outstanding contributions to our global brands,” said Taylor, Director & Head of Locksmiths UKI Commercial Group.

“We are confident that with his industry knowledge and experience, he is the ideal candidate to drive the success of our new division with our key accounts and deliver unparalleled service to our customers.”

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