The Perspicacity Life (TPL) has announced the launch of its brand new and exciting locksmith marketing company owned by a locksmith, with over 22 years’ experience and 60,000 jobs completed to date.

TPL reports it is ready to make a true difference to the locksmithing world.

According to the company, TPL has been forged through countless hours of meticulous locksmithing and entrepreneurship by Craig Andres, a locksmith with two decades of experience in the emergency call of duty.

He has assisted, helped and saved thousands of customers over the years, who all say the same thing – local prices for local people and keep businesses in the local area thriving!

TPL is a national locksmith marketing company, advertising local independent locksmiths throughout the United Kingdom including England, Ireland, Scotland, and Wales.

The Aim

The Perspicacity Life locksmith marketing brand connects customers with the best nearest geographically based locksmiths.

Utilising a slick modern platform with animation and video, solidifying TPL as a reliable and trusted resource.

How do I find a locksmith using the TPL platform?

When using The Perspicacity Life platform, customers are able to perform a search for a locksmith using the “find a locksmith” search function, which will show all the nearest geographically based locksmiths to you. 

Whether you are searching for an emergency locksmith in London, or anywhere across the United Kingdom, you will be able to find a locksmith to solve your lock and key emergency or security requirement.

What does perspicacity mean?

“The ability to understand things quickly and make accurate judgements”

This fits perfectly with business and locksmithing.

You will need to be able to make accurate informed decisions quickly if you want to maximise and scale your business to hit financial goals or targets and become the top locksmith company in your area.

As a locksmith an example I can give you is:

Customer is locked out and shows you the front door to gain entry.

Have you checked the back door security? You will have to make a quick decision.

Maybe you can pick the lock on the back door as the security level is a lot lower? You need to be constantly thinking and solving problems.

Problems local locksmiths encounter on Google 

It is becoming harder to rank your locksmith business organically on the first page of Google in 2024.

If you are a locksmith reading this, is your locksmith website performing well?

Are you on the first page of Google in your city?

If you answered no, then you are not alone!

Most locksmith websites are underperforming in the Google search results, TPL says.

Websites can have technical errors and out-of-date content, lack the technical elements to drive results, which take your website to the top coveted positions in Google.

Google has many algorithmic updates yearly, with a handful or core updates and it is important to stay up to date to ensure you get the lion share of work, in your area.

If you are spending lots of money on Facebook and Google ads how well is that working for you in 2024? These ads normally yield low conversions, varying quality of work and minimal results.

To enable your locksmith business to grow online you will need to identify lucrative keywords, be prominently listed reliably in the top three in Google and then be able to convert these into call outs.

This is where TPL can really help as we will make sure we are prominently listed for all relevant keywords and have brilliant online visibility.

Customers will then be able to find your locksmith business when searching for a local locksmith and all your relevant business details will be listed.

TPL makes finding the right locksmith easy

A common complaint from customers when searching for a local locksmith is trying to find the correct locksmith service they require. 

For example, how many calls a week do you get from customers saying I need a car key cut? You reply, “I do not cut car keys”, customer either hangs up or asks if you can recommend someone.

Or you say “Google Auto Locksmith” in said location. Customers have different views, some assume locksmiths do everything, some customers call the first locksmith they can find, each customers search habit is different.

When customers use The Perspicacity Life “find a locksmith” search function it will be very easy to ascertain whether the locksmith offers the locksmith service you require.

It will be indicated on the listing, ensuring the customer finds the nearest locksmith offering the specific locksmith service required and enable multiple quotes to be obtained fast and efficiently.

It also saves other locksmiths time on enquires on locksmith services they simply just don’t offer.

All locksmith listings can be updated easily with your login details as your business grows and changes through out the years.

What makes us stand out?

The Perspicacity Life understands what it takes to dominate in Google and what is required to scale your locksmith business.

Craig is passionate about locksmithing and understands the challenges local locksmith’s encounter.

All content written on The Perspicacity Life website is written by a locksmith. Custom imagery and navigation are implemented, to ensure the best user experience for customers and a simple subscription system for locksmiths. 

Why subscribe to the perspicacity life today?

When subscribing and adding your locksmith business to the TPL platform, you will be supporting local locksmiths across the entire UK.

Whether you offer 24-hour emergency locksmith services, auto, grills and shutter installation, residential or commercial, safe, uPVC door and window lock repair services or even own a locksmith shop or trade unit you can add your locksmith business today and get found locally.

It only takes five minutes to add your business, simply register, login, add your listing and finally pay. Please note this is a yearly subscription service, costing £365 a year which works out at just £1 per day.

Connect with TPL

Feel free to connect with TPL via email, we are also on Instagram, LinkedIn, YouTube and we would like nothing more than to connect with you on these platforms.

For more information about TPL or to register your locksmith business now please visit the website.

TPL also have an industry leading blog with hints and tips, how to: locks and security, how to protect your home and more.

TPL want nothing more than to see local locksmiths thrive and hear the success stories that follow.

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