Genetec has named Nicolas Smith as the company’s new Regional Sales Director for UK & Ireland.

With more than 28 years of experience in the IT and security sectors, including eight years at Genetec, Smith has been instrumental in growing revenue and building long-term relationships with customers, partners and stakeholders across high growth industries, the company says.

In his new role, Smith will lead the company’s regional market strategy, prioritising the development and expansion of its Software as a Service (SaaS) offering.

According to Genetce, as the physical security industry undergoes a significant transition from on-premises to hybrid-cloud deployments, Smith will be crucial to driving business growth.

Accelerating growth

“I’m honoured to lead Genetec’s operations in the UK and Ireland,” said Smith.

“While my appointment marks a new chapter, our commitment to our users, our channel and our partners remains unchanged.

“My focus is accelerating the growth of our SaaS offering and ensuring we continue to predict and meet the evolving needs of our customers.”

An unmatched combination

Before joining Genetec, Smith served as Business Development Manager for MOBOTIX AG, a manufacturer of premium-quality intelligent IP video systems.

He has also held senior positions at Bosch Security Systems and SISYS LTD (a UTC Company), where he spearheaded business development initiatives.

Georges Tannous, Area Vice President, META, UK & Ireland at Genetec, added: “Nick brings an unmatched combination of industry expertise, strategic vision and proven success to the role. 

“His close bond with our channel partners will be instrumental as we continue to address the growing demand for open and unified SaaS solutions.

“We’re confident that Nick will continue to drive exceptional results.“

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