Cloudflare has unveiled Cloudflare for AI, a suite of tools to provide comprehensive visibility, security and control for AI applications.

Cloudflare customers will now be able to protect themselves against the most pressing threats facing today’s AI models, including:

• Employee misuse of tools
• Toxic prompts
• Personally identifiable information (PII) leakage
• Emerging vulnerabilities

AI

The company claims that AI is rapidly reshaping business operations, driving organisations to aggressively develop and integrate new models into critical areas that touch everything from how to price products, restock grocery store shelves, analyse medical data and more.

At the same time, AI models have become more accessible as organisations of all sizes can leverage AI technology without the need for massive investments.

As AI experimentation becomes increasingly widespread, new risks emerge with cyber-criminals targeting AI applications, while security teams struggle to keep pace with the rapid speed of innovation.

Organisations that fail to securely use and deploy AI models run the risk of exposing themselves to emerging cyber-threats that could compromise their core operations and company data.

“Innovators will thrive and those who resist will disappear”

Matthew Prince, Co-Founder and CEO, Cloudflare commented: “Over the next decade, an organisation’s AI strategy will determine its fate–innovators will thrive and those who resist will disappear.

“The adage ‘move fast, break things’ has become the mantra as organisations race to implement new models and experiment with AI to drive innovation.

“But there is often a missing link between experimentation and safety. Cloudflare for AI allows customers to move as fast as they want in whatever direction with the necessary safeguards in place to enable rapid deployment and usage of AI.

“It solves customers’ most pressing concerns without putting the brakes on innovation,” Prince concluded.

Cloudflare for AI

With Cloudflare for AI, organisations can protect against a range of potential threats that can be weaponised against critical AI models.

Cloudflare can help customers to: 

• Discover AI applications in use–both authorised and unauthorised
• Monitor and manage how employees and teams are using AI
• Stop employees and users from leaking or submitting sensitive information
• Detect prompt toxicity, sentiment and topics submitted by employees or users
• Develop powerful, scalable AI applications without sacrificing security
• Increase the resilience of AI applications

Cloudflare’s Application Security and Performance features stop unwanted access and halt attacks on organisations’ most critical AI applications.

Simultaneously Cloudflare routes, loads balance and optimises traffic to increase reliability, the company states.