Solstice AV, a international distributor of audio visual solutions and value-added services, has announced the appointment of Chris Ball as its new Chief Financial Officer (CFO) and Chief Operating Officer (COO).

Ball is set to support the next phase of company growth and expansion.

With over 20 years of financial and business transformation experience Ball will work closely with Solstice AV’s board.

The company has articulated that his strategic vision and proven leadership skills make him the perfect candidate to support Solstice AV in its next chapter of growth.

Based in the organisations’ Diss and Tewkesbury offices, Ball joins the company’s board of directors, reporting to Chairman Tony Hunt.

His key responsibilities will include reviewing and overseeing the company’s financial planning, risk management and operational performance.

“Infectious entrepreneurial spirit”

Commenting on his new role, Ball said: “I am honoured to join Solstice AV at such an exciting time in the company’s journey.

“I was attracted by the ambition of the board and the quality of the broader team, whose infectious entrepreneurial spirit fuels some genuinely inspirational goals for the future.

“I am committed to leveraging my experience to support the business’s growth ambitions and to contribute to delivering exceptional value to our clients and partners.

“Solstice AV has built a strong reputation for innovation and excellence, and I look forward to working with the team to take the company to new heights,” finalised Ball.

The ideal choice

Tony Hunt, Chairman, Solstice AV added: “We are delighted to welcome Chris to the Solstice AV leadership team.

“His wealth of experience and proven track record of driving financial performance make him the ideal choice to support our next phase of growth and development.

“We are confident that his leadership will help us achieve our goals and strengthen our position,” concluded Hunt.