The national charity, Stamp Out Spiking, has launched a new campaign designed to keep the public safe and raise awareness of the rising threat of drink and substance spiking.

Founded in 2019 by Dawn Dines, Stamp Out Spiking has allegedly been a leading voice in the fight to end spiking in all its forms, from non-consensual use of alcohol to drug-related incidences.

The charity has reportedly been instrumental in lobbying the UK government to recognise spiking as a specific criminal offence.

The campaign is launching with the support of Bauer Media Outdoor.

“Keep an Eye Out”

“Keep an Eye Out”, the new, bold, national out-of-home campaign is aimed at promoting vigilance, awareness and collective care.

One in five people will reportedly be spiked in their lifetime with spiking reports surging during the summer months particularly around large-scale music events.

However, 97% of those incidences are said to go unreported and only 2% of reported cases result in a conviction.

A positively charged message

Dawn Dines, CEO and Founder of Stamp Out Spiking commented: “This campaign helps keep the conversation going.

“By placing this bright, colourful, positively charged message in the public eye, we can shine a light on spiking and empower people with the tools, knowledge and awareness to stamp it out.

“Spiking is a hidden crime, it ruins lives and it’s happening far more than people realise.

“We want to make awareness second nature, especially in high-risk environments like festivals, where people often let their guard down.

“We want to create a culture where safety is shared. It’s about shifting responsibility off victims and onto all of us as a community.”

The bright, colourful creative will appear in key locations throughout the summer.

A visually striking campaign

Martin Corke, Chief Marketing Officer, Bauer Media Outdoor said: “As a Platform for Brands and a Platform for Good, we believe we have a responsibility to the communities in which we operate.

“With our sites located all across the UK, we’re supporting Stamp Out Spiking’s new, visually striking campaign to help reach audience directly during the busy summer months.”

Raising awareness around festival culture

John Cook, Joint Creative Director at N&J articulated: “We wanted to create a campaign that would make vigilance second nature by using a phrase that is already part of everyday life.

“‘KEEP AN EYE ON YOUR DRINK’ is the clear and powerful message at the heart of the work.”

Neil Barrie, Joint Creative Director, N&J added: “The campaign taps into the vibrant, energetic visual language of festival culture to raise awareness of the dangers of spiking, while promoting simple, effective prevention.”

Reading and Leeds Festival will reportedly be the first to adopt Stamp Out Spiking’s new campaign initiative, helping to create a safer festival experience for all. 

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