TP-Link, has announced the promotion of Ben Allcock to Vice President – B2B UK&I.

In his new role, Allcock will reportedly lead the strategic direction, sales, technical and commercial execution of TP-Link’s B2B business, continuing 40% year-on-year growth and overseeing a rapidly growing team of 35 professionals.

TP-Link’s expansion plans

The company has reported that in his previous role as Sales Director UK&I, Allcock was pivotal in laying the groundwork for TP-Link’s expansion plans, including the opening of its largest UK&I warehouse in Newburyin February.

The 120,000 sq ft facility has reportedly enhanced the company’s storage capacity by 50%, enabling faster delivery times and improved service for its customers.

In his new role, Allcock will be focused on the company’s broader ambition to become the No. 1 choice for SME Networking and Security solutions across the region.

Trust and collaboration

Allcock said: “It’s a privilege to be in a position where I can positively influence the direction of the business.

“TP-Link is going from strength to strength in the UK&I region and it’s an exciting time to be part of this journey.

“I’m proud to lead and be part of such a high-calibre and motivated team.”

“Our partners are at the heart of everything we do, from product development to service delivery and we’re committed to growing together through trust, collaboration and shared success.”

“Outstanding leadership”

Nelson Qiao, Managing Director, TP-Link UK&I said: “Ben’s promotion is a reflection of his outstanding leadership and the results he’s delivered.

“His deep understanding of the market, combined with his passion for building strong partner relationships, makes him the ideal person to lead our B2B business into its next phase of growth.”