Abloy UK has revealed the launch of its new Partner Program, a comprehensive initiative that intends to build stronger and more collaborative relationships with its partners across the security industry.

The program provides access to locking and access control solutions alongside tailored training, dedicated commercial support and exclusive opportunities for growth.

In the announcement by Abloy UK, the company reiterated how it hopes the initiative will create long-term value for both businesses and customers.

Partners will gain access to Abloy’s portfolio of high-security products, as well as structured business development support that includes co-branded marketing materials, lead generation campaigns, commercial incentives and priority access to new product launches.

The program is built around four key pillars that define Abloy’s approach to partnership and performance.

Abloy’s four pillars

The first, ‘Premium Experience’, reflects Abloy’s commitment to delivering excellent customer value through durable, innovative products and human-to-human expertise.

‘Trusted Advisors’ draws on more than a century of security heritage and deep industry insight, providing partners and customers alike with peace of mind and dependable guidance.

`Stronger Together‘ captures the collaborative ethos of Abloy’s global network, creating a community that constantly strives to improve quality, services and solutions.

Finally, ‘Responsible by Nature’ highlights Abloy’s dedication to honesty, sustainability and transparency, ensuring all activity contributes to a safer and more responsible future.

Features of the Abloy Partner Program

Members of the Abloy Partner Program will benefit from personalised support from dedicated regional sales and program managers.

Tailored training delivered through Abloy Academy and access to lead generation and project registration schemes that help secure business opportunities.

In addition, partners receive marketing and co-branding assistance, joint end-user support from Abloy’s technical experts, and the reassurance that every solution is compliant with standards and built on a legacy of reliability and innovation.

A dedicated rewards system also recognises and celebrates partner engagement.

Members can earn points by completing training, registering projects and participating in marketing initiatives, unlocking tier upgrades, exclusive incentives and formal recognition from Abloy UK.

This structure, according to Abloy, intends to encourage continuous learning, collaboration and mutual growth.

Partner Program Manager, Abloy UK, Johnathon Dale’s statement

Johnathon Dale, Partner Program Manager at Abloy UK explained: “This program goes beyond a traditional supplier relationship, it’s about forming lasting partnerships with our network and providing the knowledge, resources and support to help our partners grow and succeed alongside Abloy.

“Together, we are building a community committed to driving excellence in security and access control.”