SICUREZZA 2025 exhibit is gearing up for an edition marked by significant growth in both size and international reach, confirming its position as a European benchmark for the security & fire industry.

Scheduled to take place from 19 to 21 November at Fiera Milano, the exhibition has reportedly already recorded an 18% increase in exhibition space compared to 2023, alongside a rise in foreign exhibitors, who now represent 32% of the total.

New and returning brands

The organisation has stated that 340 companies from 26 countries have confirmed their attendance, the show reportedly welcomes the return of several brands absent in recent editions as well as noteworthy new entries, a clear evidence of growing global interest in an event that continues to strengthen its international standing.

Among the most represented countries, SICUREZZA states, are leading European manufacturers -France, Germany, the United Kingdom and Spain – alongside China, one of the world’s top producers in the sector.

The organisation has articulated that further boosting the show’s international profile is the incoming project developed in collaboration with ITA–Italian Trade Agency.

This initiative is said to enable exhibitors to meet over 100 top hosted buyers from 32 countries, through one-to-one appointments.

Capturing market trends

The largest delegations will reportedly come from the Middle East and North Africa, key markets for the technologies on display – particularly from Egypt, Tunisia, the United Arab Emirates and Qatar.

These figures are said to not only highlight the vitality of the industry but also the exhibition’s ability to capture market trends and bring together the key players driving innovation in an increasingly interconnected and competitive landscape.

New exhibition format

Among the main new features of the 2025 edition is a new exhibition format structured into three themed days – Cyber Day, Security Day and Job in Security Day.

This approach, according to SICUREZZA, aims to make the event not only a showcase of innovation but also a key platform for discussion and professional development in a sector that increasingly demands integrated skills, vision and the ability to interpret change.