Rhombus has announced the launch of Rhombus Insights, an AI-powered solution that reportedly allows businesses to measure virtually anything their cameras can see and automate responses based on those specific observations.

The launch is reportedly a significant expansion of Rhombus’ AI analytics capabilities, giving organisations complete customisation over what they track and how they respond to operational situations.

Rhombus Insights is said to address a fundamental challenge companies have faced: The inability to answer questions about their physical operations without ongoing and time-intensive human intervention.

Whether tracking parking availability, observing equipment placement, verifying safety protocols or measuring inventory levels, businesses can now, according to Rhombus, create tailored measurements and automated responses designed for their specific operational needs.

Unlocking new possibilities

Rickey Cox, VP of Product, Rhombus said: “Companies have been limited to predefined analytics that couldn’t really address what they need to know about what’s going on at their store, their campus, their factory or other physical space at any given moment.

“Rhombus Insights changes that completely. If your Rhombus cameras can see it, you can now measure it, track it and automate responses to it.

“This level of complete customisation unlocks entirely new possibilities for how businesses continually optimise and secure their physical spaces.”

Transforming visual data into actionable intelligence

Rhombus Insights reportedly work through an intuitive setup process where users simply create prompts describing what they want to measure, specify the measurement type (numerical, percentage, or true/false) and set monitoring frequency.

The solution then continuously analyses camera footage to provide real-time data visualisation, exportable reports, and API access for integration with existing business systems.

Going beyond passive monitoring, Rhombus Insights are said to enable organisations to configure instant alerts and automated actions whenever specific conditions are met.

When triggers are detected, the system can reportedly send notifications via email, text or push notification and execute custom actions such as playing audio announcements or activating third-party devices (such as lights or alarms) through relay triggers.

Cross-industry applications

The company has reported that the flexibility of Rhombus Insights supports diverse use cases across industries.

Kevin Bush, Chief Strategy Officer, Fresh Dining Concepts highlighted: “Like many businesses, our operations have unique characteristics that require specialized knowledge and measurement capabilities.

“Being able to use our cameras to extract actionable information and automate business response gives us an incredible amount of operational leverage and increased efficiency across our locations.”

Seamless integration

Rhombus Insights reportedly works with existing Rhombus camera infrastructure or 3rd party cameras and integrates seamlessly with the company’s unified Rhombus Console.

Organisations are said to be able to configure their choice of large language model (LLM) to power the AI analytics, with options including Rhombus’ provided solution or integration with leading AI platforms such as ChatGPT, Claude, Gemini and Grok.

Driving cost efficiency and strategic decision-making

By automating previously manual monitoring processes, Rhombus Insights are said to deliver significant cost savings while providing organisations with data-driven insights that influence site planning, budget allocation and operational strategy.

The solution’s automated response capabilities are said to ensure critical conditions are addressed immediately without requiring constant human oversight.