Xcellence Display Solutions has appointed seasoned AV executives Tim de Ruiter (left) and Martin Ware (right) to lead its newly created European division, as the company accelerates its expansion across the region.

Bringing almost 50 years of combined professional AV sales and management experience, together with unparalleled knowledge of the European AV market, Netherlands-based Tim has been appointed Commercial Director, with UK-based Martin taking the role of Managing Director.

Building on its success across international markets, including the USA, APAC and, most significantly, MEA, Tim and Martin will lead Xcellence’s next phase of European development.

This will see the company bring its advanced in-house manufacturing capabilities, extensive product portfolio and bespoke customer proposition to a wider network of partners and customers across the region for the first time – with security, including for surveillance and in control rooms, among specialist areas of focus.

Martin commented: “With Xcellence, the rules and perception of what a global display manufacturer can deliver have been rewritten. For customers that have been forced to scale back, make compromises or even shelve their expectations in the past, this is a gamechanger.”

Tim added: “Xcellence is able to meet the needs of European businesses in ways that many traditional display manufacturers do not. No matter how bespoke a customer’s needs, we have a solution to ensure their ambitions are achieved – even if that solution doesn’t yet exist at the beginning of the conversation.”

Internationally trusted

Founded in Dubai in 2003, Xcellence has established itself as a trusted global provider and manufacturer of advanced commercial display technologies, including dvLED, interactive displays, digital signage, professional monitors, brackets, AV software and more.

With over 50,000 projects completed across 110+ countries to date – operating in some of the most demanding environments worldwide – Xcellence’s deeply rooted, customer-centric approach has seen it work across an increasingly diverse range of markets.

Placing innovation at the heart of its business, and backed by a global workforce of almost 2,000, including dedicated R&D teams, the company’s proposition is built around giving customers greater freedom to specify and develop display solutions around their requirements, rather than limiting projects to a fixed ‘off-the-shelf’ product catalogue.

Standing out

A key differentiator in a crowded market, Xcellence maintains control across the entire production process, with its displays designed, engineered, manufactured, tested and supported within its own ecosystem.

Its 235,000 ft² manufacturing facility provides the scale and infrastructure to support both standard products and highly customised projects.

For customers requiring something beyond an existing product within Xcellence’s extensive LED and LCD portfolio, its engineering teams can develop and customise solutions around the specific requirements of the application and environment.

This can include custom display sizes and form factors, brightness levels, enclosures, indoor or outdoor applications, brackets, branding and software. In some instances, turnaround times for bespoke requirements can be as little as 20 days from initial consultation.

Regional presence

As part of its European expansion, Xcellence has extended its regional presence with offices in the UK, Ireland, Belgium and the Netherlands, complementing its existing locations in New York, Dubai and Hong Kong.

The strategy includes partnerships with AV distributors, resellers and integrators, with details of new relationships to be announced shortly.

Tim said: “Customers want the reliability and capabilities of a proven global manufacturer, but they also want choice, flexibility and direct access to the people behind the technology. Xcellence provides all three.”

Martin concluded: “At Xcellence, we own the line, not just the logo. Our displays are designed, developed and engineered by our European and wider global R&D teams to meet worldwide standards of precision, compliance, performance, and a commitment to long-term reliability.

“Xcellence delivers everything you would expect from a premium professional display manufacturer, but with a customer-centric approach at a level you’ve never seen before.”