Security services provider The Keyholding Company has announced that it is rebranding as Forcefield.

The change of name reflects how the business has evolved over recent years, from a provider of keyholding and mobile security services into a technology-led security company built around a single security management platform.

The rebrand signals the arrival of a new type of security, one that gives clients a clearer and more cohesive view of their physical security.

Forcefield’s approach

Forcefield’s approach starts from a common problem. Most organisations struggle with fragmented services and systems that are hard to manage and offer limited visibility into exactly what value each element brings.

Forcefield starts by assessing risk, understanding a client’s objectives and recommending solutions that fit. Services are then put in place and adjusted as the picture changes.

Forcefield’s operating model

The Forcefield platform draws data from every discipline together, giving security leaders a single view of their estate: it cross-references services, shows what is working in real time and helps them balance spend against risk.

Forcefield continues to leverage The Keyholding Company’s service partner model, a growing network of highly accredited security specialists across risk consultancy, mobile security, guarding, vacant property protection, systems and monitoring.

It is precisely this model which lets it prioritise clients’ needs over resource constraints or hardware surpluses.

Charlie Gordon Lennox, Forcefield CEO, said: “We thought hard before changing a name that people know and trust. But the old name described how we started, not where we are going.

“The business has grown well beyond keyholding, and we needed a name that reflects what our clients get from us today. What has not changed is who we are, or our drive for continuous innovation.”

Commitment

Abi Shuttleworth, Forcefield Group Managing Director, added: “Our new name reflects a commitment to elevate how physical security gets done.

“We will deliver that through excellent services and technology that shows clients what is happening across their sites, a partner network built to raise standards across the industry, and the customer focus and culture that have got us this far.”

Forcefield’s model is scalable, flexible and built for the long term – making it an excellent choice for clients who demand quality, innovation and alignment in operating values.