Purple Transform has appointed accomplished and transformative leader, Simon Blagden CBE to its Advisory Board.

Founded in 2021 and headquartered in Oxfordshire, UK, Purple Transform ethically combines AI with Human Intelligence to develop solutions such as SiYtE. SiYtE is an advanced AI-driven platform which claims to deliver better human outcomes by integrating with existing cameras, sensors, and third-party data to detect, alert, and provide insights tailored to specific needs.

Blagden brings 35 years’ experience in the IT, telecoms and digital industry, initially at GEC as International Commercial Manager and subsequently as CEO of International Operations on the main board of Quante AG. He also served as non-executive Chairman at Fujitsu Telecommunications UK for 14 years. Blagden was honoured with an MBE for services to export in 1997 and a CBE for services to the economy in 2016.

Currently Chair of Building Digital UK (BDUK), Blagden is at the helm of Project Gigabit, the government’s £5 billion programme to provide fast, reliable broadband to hard-to-reach communities. He is also Industry Chairman of the Parliamentary Internet, Communications and Technology Group.

Purple Transform thrilled with new appointment

“Simon embodies the essence of a Purple Person – someone who not only brings valuable experience and expertise to the table but also shares our deep commitment to enabling better human outcomes. Alongside his strategic vision, Simon is already demonstrating his readiness to roll up his sleeves and take a hands-on approach when the opportunity arises,” said Gregory Butler, CEO, Purple Transform. “Every team needs the right combination of leaders, advisors, grafters, and determination, and Simon is a perfect complement to the Purple Transform team.”

“Purple Transform exemplifies the UK’s journey towards becoming a science and technology superpower. With its rapid delivery of life-changing AI technology, Purple Transform is poised to become one of the world’s leading AI companies,” said Simon Blagden CBE. “The company’s commitment to ethical AI for positive human outcomes aligns perfectly with my aim of ensuring organisations are well-managed to the highest levels of compliance and governance – beyond legal requirements and to the highest ethical and moral standards. At its heart, Purple Transform has a world-class team of digital experts and business leaders, and I am extremely excited to be joining the team.”

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