Louise Abbey has joined Solstice AV, an international distributor of professional audio-visual solutions and value-added services.

Adding more than 20 years of B2B technology marketing experience, Abbey is set to spearhead the organisation’s marketing strategy, serving as a key advisor to the board and collaborating with vendor and reseller partners to develop opportunities and grow profitability.

According to the company, Abbey has a strong track record of building scalable marketing functions that drive business growth and channel engagement.

Solstice AV’s recent milestones

Based at the organisation’s Gloucestershire headquarters, Abbey’s appointment follows on from the recent delegation of Chris Ball as Chief Finance & Operating Officer at Solstice AV.

The organisation has articulated that is has also partnered with LED display leader LianTronics and interactive technology provider i3CONNECT – further enhancing the value offered to UK resellers.

“Technical excellence”

Abbey said: “I’m excited to be joining such a dynamic, service-led business. Solstice AV is building something special, combining technical excellence with a genuine commitment to its partners.

“I’m looking forward to contributing to the next phase of growth.”

Chris Ball, CFO & COO, Solstice AV added: “Louise’s appointment is a key milestone for us. Her energy, expertise, and strategic mindset will be invaluable as we scale. We’re delighted to welcome her to the Solstice team.”