Tianjin Hongxuan has enhanced its partnership with Chubbsafes to incorporate the latest safe storage innovations and deliver bespoke solutions to residential customers in Tianjin.

As a member of the Gunnebo Safe Storage family, Chubbsafes combines its premium products with a tailored, service-led approach.

This strategy, employed by Chubbsafes, focuses on offering not just physical protection but also building trust, ensuring convenience and fostering long-term customer relationships.

Founded by Mr. Yang Guangwei and Mrs. Yang Lin Xu, Tianjin Hongxuan initially specialised in smart home and high-end audio systems.

Their clientele reportedly became accustomed to quality and personalised service and therefore, naturally carried these expectations into their new focus on home security.

“Certified protection”

Mr. Yang articulated: “Many of our customers had already experienced some form of loss – either from theft, fire or simply not having a secure place to store their valuables.

“We saw Chubbsafes as a solution that not only offered certified protection but also fit into the lifestyle and expectations of the people we were already serving.”

Tianjin Hongxuan: Expanding across the city

Within the same year, Tianjin Hongxuan reportedly became the official distributor for the Tianjin region and northern underwriting agent for Chubbsafes.

Tianjin Hongxuan has reportedly expanded to include three retail locations across the city, each offering hands-on access to a wide range of certified safes tailored to domestic use.

Customer experience

For one recent customer, the purchase of a Duoguard 450 safe – designed to store an extensive collection of luxury watches and jewellery – was reportedly a decision made without visiting a store.

The Tianjin Hongxuan team has articulated that they conducted the entire consultation at the client’s home, bringing product samples and detailed advice on site.

The customer reportedly shared: “I was impressed by how thorough and considerate the team was.

“It wasn’t just about selling me a safe. They helped me understand exactly what I needed, delivered it personally and made sure I was confident using it. That kind of service is rare.”

Chubbsafes Duoguard series reportedly offers burglary resistance in line with EN 1143-1 certification, with options for fire protection.

The company has articulated that its reinforced cabinet structure, high-security locks and weight make it especially effective for homeowners concerned with forced entry and theft.

Solving pain points with Chubbsafes

Mrs. Yang commented: “Chubbsafes products solve the real pain points our customers experience.

“From safes being physically removed to irreplaceable documents lost in fires, these are risks that we now have the right tools to address.

“The technical strength of Chubbsafes, paired with its legacy and brand trust, gives us confidence in every conversation.”

Gunnebo Safe Storage has articulated that it sees Tianjin Hongxuan as a strong example of how local expertise and customer focus can transform premium product offerings into long-term market growth.

Building trusted partnerships

Judy Tang, General Manager, Gunnebo Safe Storage China concluded: “Tianjin Hongxuan demonstrates the value of listening to the customer and building trust from the first interaction. 

“Their ability to combine the technical excellence of Chubbsafes with a truly personalised sales experience is what sets them apart.

“We’re proud to work alongside partners like them, who understand what it means to deliver peace of mind.”