Veeam has strengthened its data and enterprise channel strategy with the appointment of three new leaders: Nick McAlister as Channel Director UKI, Charbel Zreiby as Channel Director EMEA East and Roman Brandl as Enterprise Channel Director EMEA.

These appointments are said to reflect the company’s ongoing commitment to drive growth, innovation and customer value across the region, under the leadership of Senior Director of EMEA Channel Sales, Kinda Baydoun.

“Leading the way in enterprise data resilience”

Baydoun said: “Veeam is setting a new standard for what partnership means in the data resilience space

“With Nick, Charbel and Roman on board, we’re doubling down on SaaS transformation, leading the way in enterprise data resilience and ensuring our ecosystem has the innovation and support needed to thrive.”

AI-driven innovation at scale

The company has reported that recent strategic moves, include the acquisition of Securiti AI and the expansion of the Veeam Data Cloud (VDC) SaaS portfolio, reflect Veeam’s vision for a secure, intelligent and unified approach to data management.

As organisations modernise their data protection strategies, Veeam is reportedly helping partners and customers harness the benefits of AI-driven innovation at scale.

Developing multidimensional partnerships

Baydoun finalised: “With the addition of these veteran channel leaders, we are reaffirming our commitment to our partners and customers.

“Their expertise will be instrumental in advancing our channel strategy-enabling us to create new synergies and develop multidimensional partnerships, especially through deeper engagement with Alliances and GSIs in the Enterprise space.

“We are positioning our ecosystem for even greater success as we continue to lead in enterprise data resilience and SaaS transformation.”